Qualities of a Top Internet Marketing Consultant

If you really want to drive a lot of traffic to your websites, simple keyword research and article submissions into directories may not be enough. For more guaranteed results, you may have to resort to hiring professionals in the field of internet marketing such as a web development specialist and an internet marketing consultant. When it comes to driving traffic to your website, a marketing consultant would really be the best person you could rely on because it is his main job to provide traffic and most likely, it is his greatest marketable skill for employers like you.


Sometimes, it could take a lot of detailed instructions and reviews and strategic revisions before both of you could even find some working chemistry so learn to be patient. On the same side, your internet marketing consultant could also use some time before he could actually adapt his skill to the demands of your website and most especially, your goals. You should at least be able to come up with some good results after some 2-3 weeks of adjustment period. A month-long adjustment period is actually too much and it be could a sign of unproductiveness if the consultant you hired is still not able to cope with your needs and demands.


Internet marketing consultants with the highest capability to improve the results of their previous tasks should actually be rewarded because only few individuals actually have the capacity to do that. However, it is likely that you will only encounter this type of internet marketing consultant if you will raise your employee benefits so that you would at least be able to compensate for the highly skilled service he has provided you with. Truth as it is, good, consistent and reliable employees really deserve an increase in benefits every once in a while so that they may be able to feel how you value them.

Skills and results

In evaluating the performance of your internet marketing consultant, be objective as much as possible and try to remove all the biased judgments you may happen to have. Also, make it a point that you base your evaluation on the results of their work and not on the effort that they exerted alone. But of course, that would still count but on an extremely smaller scale.

In terms of the skills, you should be able to determine that by observing how he does his tasks and what strategies he use.

Small Business SEO – How SEO Consultancy Can Benefit Your Business

SEO For Small Businesses

How can an SEO consultant service benefit your company? For a small business SEO is marketing strategy that is absolutely essential. Why do I say this? It can be difficult to compete against the big, well-known players in your field of service. Very often a local SEO consultant service can benefit because of having local knowledge of how people are looking for services and purchasing goods.

Small Business SEO – It’s Benefits.

Here is a list of reasons why small business SEO is necessary:

SEO is marketing, not web design. It’s how your sell your products and servcies. There is no use having a slick looking website if nobody can find it. A professional SEO consultant will be able to get you a high Google ranking and keep you there. You need new customers coming to your business, which will in turn make you more money.

An SEO consultant will look after the whole process. Time is money, so with small business SEO you don’t have to spend one minute away from your business.

Compared to old-fashioned advertising SEO small business services provide great value for money.

Results can be obtained relatively fast. A professional SEO service will usually be able to get you onto the first page of the search engines between 30 – 90 days.

Return on investment is fast. Small businesses who use SEO consultancy services usually make back their investment within 90 days and within 120 days they can even double and triple the investment
How Search Engine Optimization Works

Before you know what you are paying for, you really need to know how SEO works. Otherwise, you can be fooled into paying for something and for services that you don’t really need or that aren’t working. Here’s the SEO basics:

Research your business related keywords that people are already using, but that have medium to low competition.

Audit your site to incorporate these keywords into your website in a natural way. A professional SEO consultant will never used tricks like ‘keyword stuffing’, which can have a negative effect on your overall Google ranking. The researched keywords will also be used in webpage descriptions and titles.

Write articles based on these keywords and have them published on line. These provide great exposure for your website.

Use social media platforms like Facebook, Twitter and Google+ to increase exposure.

Build backlinks to your site.

Send you monthly reports so you know how your investment is being used.
Although the SEO basics seem simple, an SEO consultancy expert knows how to use them in the most effective ways together so that you get a higher Google ranking.

Free SEO Services

More often than not, a professional SEO consultancy service will offer some free incentives and will take a personal interest in making your business profitable. Because after all they need you to make money so that they can make money.

If you are going to hire an professional SEO consultant, make sure that you check his credentials carefully. Any affordable SEO service will offer you a free website audit report so that you can see what is needed and what you will be paying for. This audit also keeps the SEO services transparent. You know exactly what they are doing and what kind of results you can expect.

Four Reasons To Use An SEO Consultant To Grow Your Business

There are a few reasons why a business should use a SEO consultant to help you get the best out of you website and on-line presence. The first reason is that the consultant is going to help the company to understand what customers the content of their website is going to need to target. This means that the company is going to have the ability to attract some international audience to their website too. This is because the consultant is going to set up a newsletter that the visitors of the website can sign up to get on your website. This newsletter is going to tell the customer of the latest contests, coupons, and bargains that the store has going on.

The second reason is that the consultant is going to be able to optimize all of the content that is on your website. This means that the consultant is going to make sure that your website is going to be one of the top websites that shows up when a person is looking for a particular item in a search engine that your company might sell. This is because they are going to make sure that a certain keyword is throughout all of the content of your website.

The third reason is that the consultant is going to sign up your company for the different social media websites. This is one of the best ways that the company is going to be able to spread any news that could be going on within the company. Some of this news might include new products that could be coming out or any type of coupons that the customer could bring into your store to save them some money. Customers are going to love the fact that they are going to have a chance to get a deal at your store.

The fourth and probably the most important reason why a company should hire a consultant that the fact that they are going to help the company to built up their online presence. This is because the consultant has the ability to answer any of the customers’ questions that they might have about your website and any of the products that you are selling. This is very important that the customers know everything about your products so that they are going to want to buy them.

These are the top four reasons a company should use a SEO consultant.

Marketing Consulting Services: Tips for Improving Online Sales

In the last decade, online marketplace has become increasingly competitive. The more businesses and consumers use the internet as a shopping tool, the more marketing companies invest in selling goods and services online. If your business is attempting to sell online without using techniques for increasing online sales conversions, its chances of creating a significant stream of revenue from online sales are slim. According to online marketing consulting services, the following techniques are essential for increasing online sales:

Market Research

In terms of market research, selling online is approached in the same manner as selling in the store. If a business fails to include the needs of the target audience; the strategies of its competitors; its ability to create meaningful appeals for what it sells; and a strong call to action, it is limited. Before it embarks on an online sales campaign, a business should have a provider of online sales consulting services research the needs of the target audience and the strategies of competitors.

Web Design

Sales-friendly web design is not a matter of opinion. If the layout of a website or the information it contains makes it difficult for visitors to make a purchase, the site should be redesigned. Some examples of unfriendly web design include a complex and complicated buying process or product pages that are only accessible as sub pages. Web shopping is not like shopping in store. Potential customers rarely spend time trying to figure out whether an opportunity is worthwhile. If they have difficulty getting information or making a purchase, they visit another website.

Online Video

Video is gradually replacing text as the primary source of sharing information on the web. Therefore, business websites benefit from containing video. There are numerous types of videos you can use to spotlight your business and its products, from corporate spokesperson videos to how-to videos. A provider of online sales consulting services or marketing consulting services can help you choose the right type of video for your business.

Customer Testimonials

Potential customers trust the opinions of past customers more than the opinions of the businesses. Customers ostensibly have nothing to gain or lose by reviewing a product or service. Therefore, including their opinions on your website in the form of customer testimonial videos is an excellent way to demonstrate the values of what you sell.

Search Engine Optimization

Regardless of what your website and social media pages contain, it should be optimized to achieve a high Search Engine Results Position (SERP) in Google. A Search Engine Marketing (SEM) firm could optimize your business’ website, social media pages, and any content that drives traffic to these destinations.


Selling online allows companies to reach customers who cannot be reached in the store. It also helps them decrease operating costs by virtually expanding the sales territory instead of building more stores. To take full advantage of these benefits, companies must implement the right online sales strategies; a task that a provider of online marketing consulting services or sales consulting services can assist with. To learn more about online sales strategies, contact a SEM firm today.

Business Consulting Solutions for Your Startup Company

Starting a business is one of the most exciting and challenging things you can ever do. To help you meet the challenges of starting a new business, you can turn to business consulting solutions for advice, tools, and ideas.

Starting a new business is both exciting and challenging. Determination, dedication, and effort can be your investment for its first few years. To minimize the challenges and make it easier meeting them, you can ask help from a business consulting company.

Access to knowledge and experience

You probably think that access to venture capital financing, a top notch staff or state-of-the-art equipment are all you need to see a new company through its formative years. Although these things are important, funding, the skill of your teams and your gear may not be enough when problems start piling up.

Think about the person regarded as one of the best business leaders ever: Steve Jobs. He was known as brilliant and a trailblazer when he founded Apple. Still, Jobs had to lose his company and learn important lessons in the years before his return to Apple, where he turned it into one of the most important companies in the world.

Experience and knowledge are important when challenges face a company, or even with the simple, everyday things needed to successfully run one. In the competitive business environment of today, you might not have the time to learn. A business consulting company gives you access to that knowledge and experience.

Running a business requires at least a working knowledge of many disciplines. You or even your close associates have no time to learn them, or the resources to recruit enough people to cover the gaps. A business consulting company can easily perform these tasks for your benefit.

Usually, these companies have advisers who run their own businesses and specialize in every field. If you have questions, they most likely have the answer. When challenges become more demanding, the collection of experience and expertise in a business consulting company can mean the difference between your company growing or not.

Getting the right tools

Another way to meet the many challenges in running and growing a company is to have the right tools. Again, funding, people and equipment can only take you so far. If you do not have even some of the more basic administrative tools, all your venture capital, team members, and advanced equipment will mean nothing.

Getting a full suite of business consulting solutions could help. Financial specialists help you make paperwork like income statements accurately and quickly. Making the right business plan can be hard, so these packages give several templates you can readily use. Report generators help you make presentations that are both informative and professional looking.

Even better, these business consulting solutions are online so they are available anytime, anywhere, so long as there is an Internet connection. This can be important when you need to recheck your business plan during inconvenient times. Having the important documents and data of your business easily accessible can go a long way to making sure you meet the challenges of running one.

Online Marketing Consultants’ Secrets For Getting Found Online

If you want your business to be found online by potential customers, read on. Some of the top marketing consultants out there use the following strategies:

Website Design

Experts know what design tactics work. Designing a great website will help you not only attract customers but engage them once they arrive on your site. Specific elements of website design work to your advantage and specific elements can harm your success potential. Experts test various strategies to help them learn the secrets of effective website design. Find your niche through competitive research and through split testing and measurement. A marketing consultant can help you create a new site or tweak your existing website and help you appeal to people who arrive on your site as well as to search engine crawlers (programs that scour the internet to help index for search engine rankings) who can send you traffic.

Search Engine Optimisation

A business website that goes up won’t necessarily be found by potential customers. Sadly, many entrepreneurs learn this the hard way and lose precious time because their site sits ineffectively online — not doing much. Search engine optimisation practises help you get found. Search engines look for specific attributes when deciding whom to send to your home page and individual internal pages as well. Find out what to do to optimise your site. There are places you should include specific info, there are scheduled maintenance tasks that can help, and keyword research and optimisation are vital.

The more you learn about SEO, the more productive website traffic you’ll get. Marketing consultants pay attention to SEO when marketing and keep updated on best SEO practises to help companies continually climb the ranks for desired search terms.

Search Engine Marketing

Beyond getting free traffic through search engine optimisation, you can also get traffic through online marketing strategies, such as: pay per click advertising, banner ads, cost per action networks, and other methods. Organic traffic is awesome but you can allocate advertising budget that could pay great dividends to you in terms of sending qualified traffic to your site. Marketing experts will do a combination of SEO and SEM (search engine marketing) so that they’re not putting all their traffic-generating eggs in one basket.

Build Your Brand and Create an Online Presence through Social Media

There are many ways to get found online. You can create opportunities and promotions on your site as well as on other sites that help you create your online presence and you can also market offline to improve your online presence. Social media optimisation equals online viral marketing

In this case, viral is good! There are great tools to help your marketing efforts go viral. How do you learn how to do this? Follow the lead of a marketing expert and read everything you can on social marketing. Social media tools can be utilised to help your business excel online. If you don’t have time or resources to do this, you can also hire a consultancy firm to do this for you.

By learning about SEO, SEM, SMO (social media optimisation) and effective design elements, you have the greatest chance of attracting lots of website traffic that will convert to customers. Do what the marketing consultants do or better yet: hire yourself a consultant so you’ll get the best results possible.

Credit Card Debt Consultant – How to Get Credit Card Debt Relief

If you are in debt because of credit cards, you are not alone. Millions of people struggle every day with making their credit payments and some are unable to do so. These only cause more problems, because not only do fees and charges build up on your credit card bill, your credit report may be negatively affected. Free debt consolidation is obtainable through various strategies which we will discuss in this article. The worst thing you can do is stick your head in the sand and ignore your bills, this only leads to the more financial difficulty, so be prepared to face your money problems head on.

There is credit card debt consultant and debt relief consultants that will lump all your bills together and have you pay them a single payment each month which they will divide among your creditors. These companies can call your creditors and work out special deals such as reductions in fees and charges. Most of the companies are providing free debt consolidation to their customers. Some companies charge a fee for their services, but the Consumer Credit Counseling agency is nonprofit and provides their services at no cost to you. This route can benefit you if you are drowning in bills and find yourself mailing out lots of payments, and it may even save you money each month.

This being said, you should know that these debt relief consultants and credit card debt consultant do not have any special powers to do anything you cannot accomplish on your own. If you were to call all your creditors and explain your situation, they might be willing to work with you by lowering fees or even monthly payments. You would still be sending off a number of payments each month rather than just one, but if this is not inconvenient for you the do-it-yourself debt repair method may be a good choice – especially if your debt is not too substantial.

One of the first steps in finding credit card debt consultant and debt relief consultant is to sit down and make a budget. When you take a hard look at your income versus your expenses, you may find places where money could be saved and applied towards your debt. Keeping a spending journal can help you discover patterns and areas where money is being wasted unnecessarily. In any case, try to make more than your minimum payment each month, even if it is just a few dollars extra as this will help you pay off your credit cards more quickly. Finally, there are some well established and experienced organizations are providing these services to their clients. For more information and details, please do not hesitate to visit their valuable website.

Changes For Success in Consultative Selling in the Veterinary Industry

Who changed the world when we were not looking? What happened to the days when people bought from us because our Brand did the most national advertising? What happened to the days when after we bought a few lunches or maybe one happy hour, we simply got the order?

Let’s just face the unfortunate facts. We have a host of competitors, and the face of the marketplace is changing dramatically on a daily basis. We hear continually about consultative selling, but don’t have time to complete the growing ‘to do’ list for today, let alone study the true meaning of trying to change the way most of us have sold in the past.

The opposite of consultative selling is transactional selling. OK that seems simple enough, a base price (usually a really low price) for a simple good or service, nothing more, nothing less. Consider it a ‘commodity-like’ mentality. If we want simply to buy ten gallons of gas, how important is the relationship, the service, the facility? Do we need a consultant-like partner?

Or perhaps we need a simple item or book from eBay or Amazon, or any other of the hosts of internet suppliers… If we might think that our organization can survive based on price and transactional selling we might also want to begin to get familiar with the internet job boards and dust off the Resume, because if we are transactional salespeople we simply cannot compete with the Internet.

Pricing 24/7, basic product and/or service information at one’s fingertips regardless of time zones, weekends, family responsibilities or personal preference or any of the things that might keep us from being accessible to 100% of our existing clients as well as 100% of any potential clients 24 hours a day, every day.

To survive we need to provide a level of expertise significantly beyond the product or service itself; to grow and succeed we need to be a consultant in everything we do. If you have already realized this epiphany keep reading and the metaphors may bring back happy memories. If we were to conduct a self-evaluation in the following three key areas, how might you stack up? Do you want to play?

Consultants Value Time as Money

Have you ever looked at your time as money? The first part of the analysis has to do with a quick review of your time. How much was used inefficiently? If you were a pure consultant how might you activities of last week changed. And if you are still reading, the next question is potentially even more personal. In the time you spent with Vet Doctors or other clients last week, in person or on the telephone, were it time that clearly 1) Saved them money, 2) Made them money, 3) Increased their potential to be successful? Do you feel the new standards start to tighten?

How would you quantify the value you brought to the table in each of those communications individually? If all this is getting a little heavy for you let’s lighten it up with a metaphor about a ‘friend’ of yours that also sells to this same market. This ‘Friend’ finishes up around 3 pm at an Animal Clinic in a small town, too late in the day travel to go to the next prospect, so ‘Friend’ stops in to see another Vet that he had received an order from last week. Who happens to be only about eight miles away.

Upon entering the office, Friend stumbles on some language such as… “Hi, I was in the area, and I thought I would stop in”…actually more of a social call. Friend simply does not realize the damage he has done. In fact those days are over, and ‘Friend’ missed the train. The message Friend has actually `sent is…”Oh, buy the way obviously my time is not really important, so I thought I might stop by and waste some of your time as well…”

And then ‘Friend’ wonders why he or she cannot get calls returned promptly or even at all.
If you were to help ‘Friend’, how might you revise his/her approach to be a little more consultative in nature, remember we are still not referring to you, or anybody you know. Imagine ‘Friend’ viewing himself as a Consultant rather than a salesperson or in case you are a child of the 80′s a Business Development Specialist. Friend now understands that time is money. Friend now understands that his role is far more than a supplier but an expert in the industry not just limited to his latest brochure.

Friend is prepared for just this type of situation. Friend spends about 2 hours every week reviewing trade journals, and Google searches on the industry and in his specific niche. He has printed and copied two or three articles and placed them in different folders applicable to different kinds of clients. Perhaps ‘Friend’ has stashed an article on internet marketing for a young new office, or perhaps a current review of TPLO for those considering moving into surgery.

Now, back to our scenario. It is 3 pm and Friend finishes at the first client. He calls the client a few miles away and the call goes something like this. ” I realize Dr. Kelly is busy, and I really do not need to see him, his voicemail would be great. Dr. Kelly, this is ‘Friend’. I realize how busy you are and although I am in the area, I do not want to bother you . But, I was doing some research and ran across an article that you may not have seen yet regarding the very thing you were thinking about in your expansion. I made a copy, highlighted the key points, and just wanted you to know I was thinking about your continuing success and wanted to share this information.”

In a re-cap, Friend understands the value of time. Friend understands even if his product might be perceived as a commodity with many competitors, he (Friend) is the difference maker which is not a responsibility to be taken lightly. And finally, Friend has positioned himself as an expert resource. On the next cycle Friend calls for an appointment and Dr. Kelly appreciates that if Friend is in fact scheduling a personal visit, then there must be something to be discussed that will have a good chance of helping his practice grow.
Friend has started the progression from Sales to Consultant.

Of course by now we have realized this metaphor is not really about a salesperson named ‘Friend’, after all who would name anybody ‘Friend’. It is about all of us, and repositioning ourselves as expert consultants. We had to work and study to be successful in the past, and with a minor shift in perspective and attitude I am confident you will be able to take your success to the next level. Enjoy the Journey!

SEO Consulting Services Guarantee A Secure Growth Of Your Business

If you are an owner of a website and wish to gain success in your business venture with the help of the website, then you need to find out some expert SEO consulting services right away. The consultant services can help you in your optimization process so that you can prosper in your business plan and gain top search engine ranking to increase your online visibility. They revise your planning and strategies and offer helpful suggestions or advise regarding your SEO. The specialist takes pride in having the necessary expertise and knowledge about your business requirement and SEO development, needed for the relevant website. It is their methodical understanding and attention to minute details that make every company hire expert SEO consultants.

Reasons Behind Hiring Specialist SEO Consulting Services

It is always advisable to hire SEO expert and assign the responsibility of local SEO services to professional SEO consultants as they know the tricks of SEO and other related services. There are plenty of reasons behind the need of hiring a specialist SEO Consultancy Services.

Whenever you hire SEO expert to give your website a professional outlook, there is always a chance of saving your precious time, money and effort. By relying upon a good SEO consulting service, you can make a great profit out of your business. They will optimize your website to such an extent that not only you will get good number of visitors to your site but would get good weightage. However, when you hire some low level SEO services for your business website, there is always a chance of losing. Mind you it can always be a risky affair for you to hire a wrong service provider which can bring an end to your business success. On top of that, if the service provider sticks on Black Hat SEO techniques to optimize the website, then there remains a possibility of getting penalized for adopting the wrong way. Although, such optimization techniques give you a quick success at the initial stage, but at the later stage it can prove harmful to your website.

However, if you take the assistance of SEO specialist for your business website, there is always a chance of reaping good profit. The SEO consulting service doesn’t follow any unfair approach and take good care of every necessary detail to suggest you the right step and make your website secure and safe. The criterion covered by the service providers include keyword selections, link building services, on-page SEO, content optimization PPC campaign and more. The On-Page search engine optimization service deals with usage of keywords and tags which are mostly used in search engines. On the other hand, the link building services focus on highest number of hits and visibility on the website. The expert consulting firm uses normal link building method as a confirmation that your website gains good ratings and maximum number of visitors to the website.

So, considering the importance of SEO in this online marketing realm, it is very essential for a person to find the best SEO consulting services for his/her website.

Is the Independent Computer Consultant Headed For Extinction?

The IT Support landscape is rapidly changing, with new, inexpensive tools being developed for proactive maintenance and remote support that allow support to be delivered faster and cheaper than ever before.

Is this the beginning of the end of the Independent Computer Consultant? Or can he evolve to become the preferred option for cost-effective Small Business IT Support in the coming decade?

With almost 30 million small businesses in the US alone, there is no shortage of a need for new innovations in technology. Every major technology developer… Microsoft, Cisco, Dell, Apple, IBM, HP, Sony, BlackBerry, Intel and so on, as well as the thousands of smaller, but just as significant tech companies will continue to invest billions of dollars year after year developing new and innovative products for the immense and continuously growing small business market.

The way data is created, accessed and shared, the way communication will continue to expand our personal networks while shrinking our planet, the new and stronger methods we’ll need to protect ourselves and our information, the way we sell and market our services and ourselves… All will change, and will continue to change for long into the foreseeable future.

As long as technology continues to evolve, there will continue to be a need for a qualified support person to install it, configure it, monitor it, maintain it, and yes, fix it when it doesn’t work as it should.

And of course there will always be a need for a knowledgeable professional to show an inexperienced user how to get the most out of their systems.

To get the greatest long-term financial return from a technology investment, a small business owner will need to properly maintain these systems that are so critical to the daily functionality of their operations.

Qualified Computer Consultants who can keep their client’s systems current, working at peak performance levels and that operating with minimal problems will always be in high demand.

This is where an Independent Computer Consultant has an advantage over larger IT Support Providers or MSP’s. Thanks to affordable system monitoring and remote support utilities, the independent computer consultant can provide the same reliable and immediate support response as a larger provider, yet, can be very price-competitive thanks to much lower overhead.

Providing the computer consultant’s business is created on the correct business model, success is easily reached.

What is destined for extinction is the old support model of being the on-call computer “repairman”, who runs to the client’s office whenever a problem occurs… at a high, hourly billing rate. This reactive method of support relies on having systems fail for the consultant to make an income. The worse the systems perform (and the more dissatisfied the customer becomes), the more money the consultant makes.

This business model is guaranteed to fail. It’s heavily reliant on having problems to resolve, keeps your clients continuously associating you with greater expenses to their business and provides a very unstable income.

For a computer consultant to succeed in supporting small businesses, they need to provide proactive monitoring keep their customers systems functioning at peak performance levels and operating as reliably as possible. They also need to provide instant response to critical support requests. Fortunately, these things can easily be accomplished by using today’s affordable IT support utilities, such as GFI Max for server monitoring and inventory reporting, and LogMeIn Free for reliable… and free, remote computer support.

When a computer consultant builds a business on a proactive support model, they can charge affordable, flat, monthly rates to their clients. This is much more preferable to billing high, hourly rates that the consultant is always looking for more of, while the customer is trying to cut them down.

By being proactive and reducing problems, a Computer Consultant will have a much more satisfied customer base, a more predictable and reliable income level and will be able to support many more computer systems in far less time.

The Independent Computer Consultant can be the ideal support model for providing efficient and cost-effective IT Support to today’s small businesses, who are more cost-conscious than ever before.

Starting a small business as an Independent Computer Consultant can be one of the most lucrative and rewarding career choices an IT professional can make today.